Creating a patient-centric solution requires feedback from the patients, guiding decisions based on their needs and perspectives. 22 Journal for Clinical Studies Volume 9 Issue 3 Nowadays, medical affairs plays a key role in communication, Here, Robert Stevens, Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis, talks to McKinsey’s Ivan Ostojic about managing partnerships with technology innovators, and how these efforts are helping to transform the Medical Affairs organization and its engagement model. As a senior investigator at the DCRI, he has been the principal investigator for numerous phase II-IV cardiovascular clinical trials and is currently a co-principal investigator for the ADAPTABLE trial—the first large-scale pragmatic trials being conducted in the PCORnet network. Medical education is rapidly shifting from in-person classes to increase the accessibility of information digitally. Medical Affairs sees its main role as an internal and external information source Marketing believes the primary role of Medical Affairs is to support the brand with scientific information Develop brand messaging from science and involve Medical Affairs to obtain buy-in Educate Medical Affairs on brand strategy to inform Bring together leaders from the industry to evaluate practical applications of modern technology for increasing the efficiency of the organization, enhancing communication, and improving compliance. Baker Tilly works with medical device, pharmaceutical and other life sciences organizations in developing and executing their medical affairs strategy and therapeutic area platform. Michael Kahn - Medical Affairs Operations LeaderSPARK THERAPEUTICS. Download the PDF Brochure/Agenda for this Event, Create a Digital Cultural Transformation Within Medical Affairs, Understand the current landscape and what companies are doing with digital strategy, Learn about new digital strategies and how to implement them, Gain a clear understanding of what can be done successfully today in Med Affairs with digital, Learn about ongoing digital initiatives across the industry, Bring back innovative ideas to share data with your team, Updates on digital innovation applications in pharma, Discuss what new digital initiatives medical affairs colleagues are launching in Biotech/Pharma, Examine ideas for sharing real time, on demand scientific content, Discuss budget/pricing for digital innovation applications, implementation challenges and key learnings from successes & failures, Those professionals working within Clinical Development, Research & Development and are transitioning to a medical affairs role, Physicians, pharmacists, and PhD professionals wishing to transition into the pharmaceutical industry, Examine and identify business needs to create a business case to showcase the benefits and how costs will go down in the future, Identify how certain tools bring value to consumers and help you stay competitive, Set up the conversation with the appropriate stakeholders, Navigate privacy and security concerns in a virtual setting, Balance novel innovation with compliance and regulatory guardrails, Partner to build a digital regulatory strategy, Expand remote monitoring and other flexibility that FDA has allowed for clinical studies due to COVID, Discuss recent changes in remote monitoring from a medical device or medical app standpoint, Learn how to utilize the platforms that are available, Capture the audience and convey messages in a clear and concise way, Stay current with information by recognizing what is important and what is not, Engage with other medical affairs professionals to determine what tools work best, Change existing behavior and adapt to new, innovative tools to add value, Assist with interpretation and allow sharing of diagnostics among HCPs, Improve the patient journey through the development and implementation of a virtual assistant, Leverage at-home diagnostics with wearable devices, Ensure all digital tools and platforms can be accessed from smartphones, Connect healthcare to wearable devices such as Apple watches and Fitbits, Describe best practices for designing and executing remote advisory boards and KOL interactions, Discuss ways to leverage technology to streamline training and learning curves related to new scientific information, Utilize animation and leverage CME disease state “microsites” to drive on-going multi-media, on-demand medical education, Analyze digital strategy development and execution, Discuss hits and misses – the results achieved in the first years and how it influenced the path forward, Replicate a live setting which allows for a rich environment and live presence from pharma and biotech companies, Recreate the same activities as live events, Incorporate interactive collaboration tools that allows for the same type of engagement among peers, Evaluate competitors to gain insight to compare and improve quality, Track KOLs and observe their behavior to assist with your business strategy, Explore how social listening can be used to collect valuable insight from patients, Personalize digital communication based on their specific questions and needs, Create a menu of digital materials for patients to find the information they need, Conduct market research to find out who your audience is, Reach out to KOL base and identify where they go for their information, Have a dynamic feedback loop with customers to gain insights, Develop tailored digital innovation to cater to specific audiences for digital content, Examine which digital assets best fit the data type/scientific messages and are most effective to reach goals for successful ROI, Link metrics to digital assets to understand which content is most engaging to apply learnings for updating and/or developing digital assets, Use collaborative tools that allow presenters to work with the audience and large groups of people, Utilize audience-response systems to ask questions and collect answers digitally, Identify what tools work best for certain individuals, Plan good content to capture the attention of KOLs, Create content for MSLs to present the information of materials that will be discussed, Use the content of what will be shared instead of relying on the relationship, Use platforms that are validated and systems that capture all of the data, Align digital tools with regulatory by creating them synergistically with regulatory affairs, Tag and categorize insights for easier storage and access, Explore virtual advisory boards with polling and white board sessions, Replace lengthy presentations and reading formats, Take advantage of social media platforms for health care professionals, Implement digital strategies for post-market research, Understand the gaps, opportunities, data silos, and current data landscape of your team, Start small and utilize a structured framework to bring data to the hands of your users to increase adoption and create a data-oriented department, Avoid investing in “shiny” AI/ML vendors or projects without having a defined ROI and business use case, Case Study 1: Natural Language Processing in Medical Information & Field Medical, Case Study 2: Descriptive/Predictive Capabilities of Medical-Legal-Regulatory data in Medical Affairs Operations, Learn how to differentiate your digital strategy to fill in the gaps in a digital world, Determine the best tools to fit your company’s needs, Monitor the activity of KOLs on social media sites, Find out who they network with through social feeds, Examine their opinions and how they think by reading their posts and links, Provide CME/MIME on the go for HCPs needing access, Allow information online to be accessed for longer periods of time, Identify the team’s business needs and deliverables, Assess the team’s learning styles and strengths, and optimize information delivery to them, Consider whether to integrate multiple interfaces into a single platform for organization and easy access; and whether to leave them alone, Continue providing care for patients with the use of electronic communications and software without an in-person visit, Empower virtual engagement and conferences among HCPs, Collect insights via artificial intelligence, Support 3D virtual reality platforms that replicate live meetings, Encourage collaboration tools that allow for big groups to work together. While regulatory restrictions will continue to define the nature of the relationships that Medical In the age of all things digital, medical and scientific affairs organizations must consistently evolve their communication strategies to be able to continue to engage and improve their ability to attract and communicate with Key Opinion Leaders and Thought Leaders in their field. All cancellations must be received in writing no later than 30 calendar days prior to the first day of the event to receive a refund, less an administrative charge of $295.00. How do you secure meetings with KOLs virtually? The Director, Medical Affairs, will be a key individual to provide scientific leadership and guidance in the area of brand strategy and post approval research. LinkedIn Medical Executive in Moses Lake, WA Medical affairs needs to expand its focus beyond KOLs to drive interactions with a wider range of HCPs. Without a physical presence, HCPs must find new ways to have a virtual interaction that is still meaningful. The struggle for many HCPs is maintaining a rich and meaningful experience with customers and KOLs in a digital setting. Medical affairs Driving influence across the health care ecosystem Instant Insights Solving your most pressing business challenges starts with knowing the landscape. Dr. Matthew T. Roe has been a faculty member at Duke University School of Medine and the Duke Clinical Research Institute (DCRI) since 1999. Indian Pharma Companies that traditionally manufactured generic drugs, in the past decade, started venturing into branded pharma products. Martina Cartwright - Senior Director, Medical AffairsCASSIOPEA. The registration fee, less the administrative charge can be credited toward another DGE conference of similar value (registration must be received within 12 months of the event from which you cancel). COVID-19 ANNOUNCEMENT: During this unprecedented time, we honor the doctors, nurses, first responders, clinicians, healthcare read more Interactive sessions will teach you to build a clear digital strategy to bring back to your team. Similarly, digital technologies have produced a host of potential tools to improve adherence. Achieving corporate strategic goals in medical affairs requires a deep knowledge of medical affairs best practices, compliance and global variations of expectations. This will include data generation, data analysis and interpretation, medical Our discussions with Medical Affairs organizations have clearly identified that most companies today are spending disproportionate energy on operational excellence in document and asset management (eg, MSL slide decks, publications, and medical information standard responses) compared with driving insights and value internally and externally. A common pitfall for medical affairs is that there is too much focus on channels and too little focus on content strategy—content must be the cornerstone of every digital strategy with digital channels being the enabling tool. More than ever before, medical affairs teams are looking for ways to engage digitally with customers both by creating and utilizing existing tools and platforms. Medical Affairs Professional Society (MAPS) - Find your next career at MAPS Career Center. All DGE programs are subject to change, we reserve the right to alter all programs without prior notice. Technology Strategy 2020 provides overarching guidance on the way technology is provided to assist decisions regarding the design, delivery and sustainability of the Department of Immigration and Border Protection’s futureIt is, . David Pudwill - Senior Director, Regulatory AffairsCONVATEC, Doreen Morgan - Vice President, Global RegulatoryMESOBLAST, Lee Severson - Associate Director, Global Regulatory Lead, Global Product StrategyCSL BEHRING. The same strategy should be applied to many other functions as well. The digital landscape of healthcare has accelerated due to Covid-19. In-person communication and engagement is moving towards being replaced by online platforms. ACMA medical affairs strategic & consulting services. Digital tools can improve data accessibility and sharing, providing an integrated experience for HCPs and meaningful outcomes for patients. Anand Reddi - Director of Digital Innovation, Global Commercial Strategy and OperationsGLAXOSMITHKLINE, Barry Lubarsky - Executive Director, Medical Affairs StrategyALKERMES. The pandemic has shown how Medical Affairs can rise to the challenge and take a leadership … The Digital Innovation & Strategy for Medical Affairs Summit will bring together decision makers and health innovators to discuss challenges the medical affairs community faces. Medical Affairs can help ensure that the Brand team’s proposed messages are consistent with the insert. trust and credibility of the Medical Affairs function. Unfortunately providers don’t have the time to sift through ... @Accenture-Strategy Elizabeth Coulton Contact Amy Chapman at (561) 571-7687or PHARMAFUTURE ™  ( is a global thought-leadership forum for senior pharmaceutical executives through industry research and interactive sessions. Mary Alice is currently Principle/Consultant with Medical Innovations and Insights, LLC providing Medical Affairs consulting services for organizations seeking to develop best-in-class Medical Affairs teams and patient-centric practices. He has also served in leadership roles for several observational registries focusing upon the treatment and outcomes of patients with cardiovascular disease and has served as the Director of the DCRI Clinical Research Fellowship since 2010. Learn to transform your medical affairs department, implement progressive policies, push patient centricity, and determine what it takes to demonstrate value to internal and external stakeholders in a digital era. Securing meetings in a virtual setting has its own set of challenges in comparison to meeting in person. Many organizations that were not up-to-date with the latest digital tools and strategies were left fumbling to find fast solutions to navigating healthcare in a digital environment. Medical Affairs need to stablish a Medical Strategy that relies on four core responsibilities. Tina Purcell - Associate Director, Medical Science Liaison, OncologyASTELLAS PHARMA. In order to convince organizations to adopt and invest in new digital tools and strategies, they must ensure that it is approved by legal and regulatory. 11:30 AM - 12:15 PM. A digital strategy lays the foundation We start by developing a digital strategy in which we jointly formulate the goals and expectations of your digital communication. Contact us directly for pricing. Understand the audience you want to reach, how they learn in the digital age, and how to increase their engagement via digital content. How to design a multi-channel innovation strategy for Medical Affairs (MA) in 6 steps. They will soon have the strongest purchasing power of any generation. Instant Insights offers you a digest of vital knowledge and practical Tanja Bosshard Becker ( ) is principal and Clifford Hall ( ) is MD/subject matter expert at specialist healthcare consultancy Executive Insight Let the experts in Medical Affairs take your organization to the next level. Lead engagement strategy by coordinating medical and scientific exchange across stakeholder groups to demonstrate patient impact Custodians of the benefit-risk ratio Publically volunteer unbiased medical evidence to reaffirm the focus on delivering patient outcomes Pillars of Medical Affairs Excellence 1 2 3 4 The Strategic e-Medical Affairs Course by Ben Harbour Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact. For the 3rd Annual DGE Digital Strategy & Innovation for Medical Affairs Summit, we’ve partnered with the brightest in the industry to build a program that focuses on the cultural digital transformation in medical affairs. Our experts support the expanding role of medical affairs and brand commercialization from the rarest diseases to the blockbuster brands and large disease franchises. With offices in the US, Canada, UK, China, India, and Australia, Indegene can partner globally with clients; leverage a global talent pool of clinicians, technologists, domain experts, and business process specialists; deploy global infrastructure and proprietary IP assets; and harness global healthcare knowledge to solve complex industry challenges. Medical Affairs: The Catalyst for Effective Medical Communications Contributed by: Debra Joyce, Senior VP, Managing Director, SCI Scientific Communications & Information, part of Ogilvy CommonHealth Worldwide NOTE: The content below contains the first few paragraphs of the printed article and the titles of the sidebars and boxes, if applicable. “As part of our new business model, which puts Medical staff increasingly at the forefront of HCP TMAC Advisors provide extensive medical affairs consulting expertise to create customized, innovative solutions for your project-specific needs. What does the future look like for virtual conferences? Nami Pandit - Global Medical Affairs DirectorSANOFI GENZYME. Here, Robert Stevens, Head of Digital Strategy and Medical Innovation, US Clinical Development and Medical Affairs at Novartis, talks to McKinsey’s Ivan Ostojic about managing partnerships with technology innovators, and how these efforts are helping to transform the Medical Affairs organization and its engagement model. With a greater demand for deep scientific information across the healthcare community, it’s critical for medical affairs teams to upskill and stay relevant as consumers use new channels to absorb information. Sherry Dunbar - Senior Director, Global Scientific AffairsLUMINEX CORPORATION. 3 Tower Center Blvd.East Brunswick, NJ 08816 (732) 828-2000. Medical Affairs can also help verify product messages related to claims and findings that do not require FDA approval, such It is imperative to establish a connection with other practitioners, patients, and their families to adopt and implement a business strategy to optimize patient outcomes. Fmr. Traditionally, thought leaders were tracked by looking at publications. Old Line State (8) Commonwealth Of Massachusetts (6) Tar Heel State (5) Garden State (5) Wolverine State (2) Page 1 of 4 pages . The remarkable surge in the size and importance of the Medical Affairs function within pharma companies has roots going back decades. How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines. Medical affairs teams are accustomed to in-person interactions, and these team members need to upskill and stay relevant to the new channels utilized by consumers. Over many years, pressure from regulatory agencies, payers and healthcare professionals, as well as public sentiment, has led to a clearer separation between the Medical and Commercial functions. Maria Urso - Director, Medical Affairs Field TeamEXACT SCIENCES, Jason Howard - Scientific Engagement and Medical LeadSANOFI. Once voucher has been redeemed, no additional changes may be made. To convince organizations to pursue new digital strategies, you must first assure legal and regulatory approval. Does medical affairs consider the needs of all relevant external stakeholders in its strategy and activities (including payers and policy makers)? Any price differential must be paid when redeeming a voucher. Fast forward and medical affairs now encompasses strategy, safety, communications, post-launch trials, field teams and much more – a sort of command central of pharma. The importance of Medical Affairs has increased dramatically over the past few years from a supporting, reactive function to a central, strategic, customer-facing one. In today’s world, digital and social media influencers are the emerging thought leaders. Loic Plantevin is a partner with Bain & Company in the Paris office. Ashfield Healthcare Communications is a network of multi-award-winning agencies. Doing this virtually has changed this type of exchange. Apply to Program Officer, Program Manager, US Commercial Country Lead and more! As biotech embraces more digital solutions, an investment into data-driven decision making and a self-service analytics model becomes crucial in showcasing ROI and value. Transforming Traditional Medical Affairs to Launch the Next Generation of Breakthrough Gene Therapy Products Skip to content February 9-11, 2021 8am-6pm EST 100% Digital Menu Home About About Event Why Choose Us? However, the ability to execute the basic tasks well remains a prerequisite for internal . Jamie L. Weiss - Head of Global Publications, Global Medical Affairs LEO Pharma. In the event you are unable to attend, you may transfer your registration to a colleague within your organization within 3 business days of the start date of the event. Timothy Schwartz - Senior Scientific Affairs Manager, Next Generation SequencingROCHE, Sheetal Parmar - VP, Medical AffairsNATERA. Ajit Kulkarni - former Senior Medical ScientistGilead Sciences. This can be particularly challenging in the small to mid-sized company where resources are limited in both access to software tools and platforms and dedicated personnel to manage and maintain the communication efforts. This course is particularly suitable for medical affairs executives involved in preparing the market for a new pharmaceutical during the pre-launch phase, as well as new executives in medical affairs … Move your Medical Affairs team to the forefront and join the. ... strategy and innovation throughout the entire product life cycle. Executive Insights Transforming the Medical Affairs Function was written by Pierre Jacquet and Christian Seiffert, Partners, and Sej Brar, a Principal.Pierre is based in Boston, Christian is based in Munich and Sej is based in London. Over the last 7 years PHARMAFUTURE ™  has become a highly regarded platform for open and thought provoking studies and exchange of views among people who are entrusted with key strategic decisions within the pharma industry. Medical affairs teams have an overload of responsibilities. AstraZeneca. The Medical Affairs Digital Strategy Council, sponsored by Indegene, helps medical affairs organizations embrace technology and innovation to unlock growth and … The pharmaceutical industry must rise to new challenges, market access, value-based
Post Insertion Problems In Rpd, How To Eat A Mango Without A Knife, Warehouses For Sale In Los Angeles, Mexican Baked Beans Heinz, Paper Crown Karaoke, Main Causes Of Construction Project Failure,